Private Label & Packaging

Build Products That Look Ready for Your Brand

Funda helps coordinate private-label products, logo placement, labels, inserts, cartons, retail packaging, Amazon packaging, and channel-specific packaging needs with suppliers across China and Asia.

More Than Adding a Logo

Private label is not just placing a logo on a product. The product, packaging, label, carton, insert, barcode, and shipping format all need to work together.

Funda helps buyers communicate private-label requirements to suppliers clearly, so the supplier understands what needs to be customized, what can use standard packaging, and what needs a new packaging structure.

Stacks of packed cartons inside a warehouse

What We Coordinate

  • Logo placement on product or packaging
  • Private-label packaging options
  • Retail box, pouch, bag, carton, tin, bottle, or sleeve coordination
  • Label and insert requirements
  • Barcode and warning label placement
  • Master carton and inner carton planning
  • Amazon FBA, retail, wholesale, or DTC packaging needs
  • Supplier-side packaging proof follow-up

Packaging Paths

  • Simple Private Label

    Use an existing product with your logo, sticker, label, or basic branded packaging.

  • Custom Retail Packaging

    Create a box, bag, pouch, sleeve, tin, or insert that matches your brand.

  • Bundle or Kit Packaging

    Combine multiple products into one package for retail, Amazon, gifting, or promotional use.

  • Channel-Specific Packaging

    Prepare different packaging needs for Amazon, retail shelves, wholesale cartons, or direct-to-consumer shipping.

Best For

  • Amazon sellers launching private-label products
  • Shopify brands building branded packaging
  • Retail buyers needing shelf-ready packaging
  • Agencies creating branded merchandise
  • Companies developing gift sets or promotional kits
  • Buyers who need supplier-side packaging coordination

Plan the engagement

Plan a Private Label & Packaging Project

Project example

Anonymized sourcing snapshot

Custom Product Line for an Ocean Protection Nonprofit

This multi-product project required separate suppliers and product types to feel like one mission-aligned collection. Supplier communication, samples, packaging direction, and comparison details had to stay coordinated across the line.

Situation
An ocean-focused nonprofit was building a custom collection that included wool dryer balls, bamboo brushes, coconut-shell crafts, and refill-related products.
What needed to be solved
Different product categories and suppliers still needed to present a cohesive, mission-aligned product line.
How the sourcing process addressed it
Funda organized supplier search, sample coordination, packaging direction, product comparison details, communication, and follow-up on factory standards.
View all sourcing case studies

What Funda Handles—and What You Decide

Funda can translate brand and channel requirements into supplier follow-up, while the buyer owns the brand assets, claims, and final approvals.

Project areaWhat Funda coordinatesWhat you provide or decide
Brand directionClarify which product, package, label, insert, and carton elements need customization and which can remain standard.Provide approved logos, brand rules, required copy, target customer, sales channel, and intended claims.
Packaging routeCompare simple private label, custom retail packaging, bundle or kit packaging, and channel-specific options with suppliers.Choose the route that fits the product position, budget, order scale, and customer experience.
Artwork and proofsCoordinate supplier templates, placement questions, and proof follow-up for labels, inserts, pouches, boxes, and cartons.Supply or approve final artwork, spelling, claims, barcodes, warnings, and market-specific content.
Pack-out detailsFollow up on unit packs, inner cartons, master cartons, inserts, and supplier-side packing instructions.Confirm SKU quantities, fulfillment or retail requirements, and the destination's receiving rules.
Approval and productionKeep approved packaging details connected to sample, production, quality, and shipping follow-up.Approve the final physical or supplier proof and obtain qualified review for regulated labels or claims where needed.

Start With the Order Value and a Defined Scope

Packaging scope depends on how much can use a supplier's standard format, how many SKUs need artwork, whether a new structure or print process is required, and how the product will be packed for its sales and delivery channels.

Published minimum product order value

USD 1,500

When an order reaches that minimum and the product category is workable, Funda can generally help coordinate purchasing and shipment.

A factory or customized product can still require a higher minimum quantity, especially when the project includes custom packaging, new molds, specialized colors, printed components, or an exclusive formulation.

See the full sourcing process

Share these details for a useful scope review

  • Product dimensions, pack count, and intended sales channel
  • Logo files, brand direction, required copy, and barcode needs
  • Preferred packaging format and reference examples
  • Estimated product order value, SKU count, and destination

The USD 1,500 threshold describes product order value; it is not a universal factory MOQ or a fixed service quote.

Service questions

Frequently Asked Questions

What parts of a private-label package can Funda coordinate?

The published service scope includes logo placement, labels, inserts, retail boxes, pouches, bags, bottles, tins, sleeves, inner cartons, master cartons, barcodes, warning-label placement, and supplier-side proofs. The exact options depend on the product and what the selected suppliers can produce at the project's order scale.

Does every private-label product need fully custom packaging?

No. A simple private-label route may use an existing product and standard package with a logo, label, sticker, or other limited brand element. A new retail box or structural package makes sense only when it serves the product, channel, protection, or brand experience well enough to justify the extra coordination and supplier minimums.

Can packaging be planned for Amazon, retail, wholesale, or DTC?

Yes. The service explicitly covers channel-specific packaging. The buyer should provide the current receiving, labeling, barcode, carton, and pack-out requirements for each channel. Those requirements can change, so supplier instructions should be based on the buyer's confirmed rules rather than an old package or a generic template.

Who is responsible for packaging copy and product claims?

Funda can coordinate placement and supplier proofs, but the buyer should provide and approve the words, claims, warnings, barcodes, translations, and market-specific information. If a label raises legal, safety, customs, or regulatory questions, the buyer should use a qualified specialist for the destination market before final printing.

Can packaging minimums be higher than Funda's minimum order value?

Yes. Funda's published minimum is USD 1,500 in product order value per order, while a packaging printer or product factory can impose a higher quantity for custom print, colors, structures, components, or materials. Product and packaging minimums should be checked together before a design direction is treated as production-ready.

Want your product to look brand-ready?

Funda can help coordinate private-label and packaging details with suppliers.

Start a Sourcing Project